OUR STORY
ABOUT WE Fashion
Since 1962, WE® has designed clothes for all moments that matter. What once began as the Dutch men’s brand HIJ, now caters to men, women, and kids in over 25 countries across various channels. Embracing the belief that life is more fulfilling when lived and experienced with others, our motto 'BETTER TOGETHER' drives everything we do. With quality, style, and service as our cornerstones, we empower our customers to express themselves confidently, connect authentically, and wear the moment with pride.
Welcome to WE Fashion, where style sparks connections and togetherness thrives
WE DESIGN TO CONNECT
Our mission is to design fashionable collections of great quality for a fair price, and thanks to our 5-star customer service, we inspire people to feel confident, to stylishly tune-in and vibe with those around them.
WE BELIEVE LIFE IS BETTER TOGETHER
Our vision lies in the belief that that the best moments in life are shared. That these have more meaning when experienced together. We must move from ‘me’ to “WE®”.
CASUALLY STYLISH
Our proposition is that our fashionable collections are the perfect combination of smart and casual. Always stylish and never too stiff. Being casually stylish transcends age, gender, religion, and figure. It’s a timeless statement, that builds the distinctiveness of WE Fashion.
SUSTAINABILITY AT WE®
At WE®, we strive to improve our products and processes, helping both people and planet. With four guiding pillars shaping our path, we're dedicated to making our products and processes more sustainable, improving working conditions, optimising our way of working, and giving back to society. So far, we've sourced 100% more sustainable cotton through our partnership with Better Cotton, monitored our factories, and established a more inclusive culture through a Diversity and Inclusivity council at our HQ, marking significant strides towards a brighter future. And while we know we’re not perfect, our commitment to making better choices drives us forward, reducing our footprint one step at a time.
OUR CUSTOMERS
From career milestones to family outings and epic vacations, life is full of memorable moments. And we’ve got the fashion to match. We offer stylish clothes for men, women, and kids, allowing anyone to look effortlessly put-together for every moment, big or small.
WEAR THE MOMENT
We design to connect. That's why our collections cater to each moment that matters, and invite everyone to stylishly tune-in with the people around them. From gearing-up for a workday to owning the school hallway. From romancing on a date to joking with a playmate, and from family vacations to celebrating graduations. We help our customers to wear the moment.
OUR STORES
We create welcoming spaces that inspire and empower shoppers, making every guest feel comfortable, valued, and special. But our flagship stores go the extra mile! Think flattering fitting rooms and inspiring interior. At WE®, a browse through our collections isn’t just a visit – it’s an experience.
BRANDS WE® LOVES
Selected just for you
Teaming up with our favourite brands, we've curated a selection of clothing, shoes, and accessories to perfect any style. All conveniently located under one roof.
ONLINE
At WE Fashion, shopping is a tailor-made experience. Customers can explore options by specific styles, looks, moments, or materials, and our online stylist is just a chat away, ready to offer expert advice. It’s like having a personal shopper on standby, making the journey to finding the perfect outfit both easy and fun.
PARTNERS
Since 2012, WE Fashion has been partnering up with platforms like Zalando, Wehkamp, About You, Bol, Otto, and Manor. Thanks to these collaborations, we’ve spread our style to over 20 countries, and introduced our brand to more people than ever before.
WE IS ME MEMBER PROGRAMME
Our members are at the heart of our company, which is why our WE IS ME programme offers great, exclusive benefits – just for them. From secret sales to personalised shopping sessions, and special birthday treats; building lasting relationships with our customers is what we do best.
Want to join? Be part of the five million who've already jumped on board and sign up now!
With the freedom to add my own touch, the store truly feels like a second home.
WE® welcomes everyone, with a transparent and informal culture that’s felt across the entire organisation.